Are companies really listening to you?
I was not sure where to write this post, on this blog or on my personal blog. Ultimately I choose this blog. True to the purpose of this blog, I am documenting my entire experience with my car and Subaru for the term of the lease, and the post belonged here.
I picked up the mail today and in there is a letter from Maritz Research, Intrigued I opened it and found 2 items inside the envelop.
1) A Survey: “2009 Customer Satisfaction Study”
2) A Check, my reward for completing the survey.
The survey which can be filled online http://www.maritzarg.com/ca/ has 8 pages packed with questions. You name it, they asked it. I honestly dont mind filling surveys and giving feedback. But this survey pissed me off. Why? two reasons.
1) This survey is not from Subaru, there is no indication it is. I swear it looks like Subaru gave my data to this weird company who now wants to collect more information on me. I quote from the letter. “The manufacturer from whom you acquired your vehicle provided your contact information to Martiz Research. Martiz Research is committed to protection your identity”… Then the kicker “Your involvement is vital to the success of this research; therefore, enclosed is a token of appreciation for your reply” (The check is the token).
Subaru if you sold my data, shame on you. DO NOT EVER EVER DO THAT AGAIN!!!!!!!
2) The check, is for $2. yes two dollars. Now dont get me wrong, two dollars is two dollars. But come on, what planet do you poeple live on, what an insult, 2 dollars? I dont know who is worse this Martiz scam or Subaru?
In anycase, I am so annoyed. How dare you Subaru sell my data for 2 dollars? How out of touch are you people. Do you not have a product manager who knows what a blog is? Do you not have someone who looks at the survery web site and say this is wrong? (See the link, i urge you, does this Maritz company and its website look trust Worthy?)
You want my feedback on your car read my blog or other blogs and news groups where Subaru owners are giving you good meaningful data. Be involved, reply to a blog post, be human. Dont sell my data and send useless surveys attached to a $2 check. Want feedback on your engine, you got it here. A review on your bad radio – check, a review of the interior – check, feedback on gas consumption – yup got it. On and On, its there; you just need to listen.
Many people read this blog, Many have sent asked me directly about the car before they bought. Even thought I had a garbage engine, I still said this car is great, But this survey totally changes my perspective. Subaru the world has changed, those tactics dont work any more.
Subaru/Maritz, you can take your $2 check and stick it.
What do you guys think, do i have the right to be upset? Am I making a big deal out of this